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Updated in Sept.'11
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| Top apps accessed by this age group being Google Maps, YouTube & Nimbuzz. |
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Updated in July.'11
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| Time spent on chat apps through the day is significantly higher than time spent on other apps. For all these 5 apps, usage is also high during evening. |
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Updated in May'11 |
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Updated in April.'11 |
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| On an overall level, 3G enabled handset users spend more time on their devices versus non-3G enabled handset users. Entertainment activities (like multimedia & gaming) have higher usage in 3G enabled handsets .
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Updated in March.'11 |
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Updated in March.'11 |
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Sports apps have significantly higher reach among males , respondents in the age group 36-40 years & Symbianusers. |
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Updated in Oct.'10 |
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A comparison of the various activities on different OS devices reveals the following :
- Blackberry users spend a higher proportion of their time on voice calls & messaging compared to other OS users
- Browsing accounts for a higher percentage of active time in Symbian & Windows Mobile OS
- Usage of Call apps, Social Networking apps & Screen Enhancement apps is higher on Android devices
- Gaming usage is high in Windows mobile handsets while Media Player is more often used in Symbian phones
Source : Informate July 2010 India Track |
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Updated in Sept.'10 |
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| Other App Genres which have high duration per day are Gallery, Games, Chat Apps & Social Networking Apps.
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Updated in Aug'10 |
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| In Windows Mobile phones, Internet Sharing has highest share of usage followed by native games like Bubble Breaker & Solitaire. |
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Updated in Aug'10 |
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Updated in April'10 |
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Time Management Apps (Calendar, Alarm Manager etc) ,Office Apps, Settings have high reach but are not engaging (low duration ) & are used less frequently (low sessions) indicating that there is a scope to enhance app experience.
Games-Card, Puzzle, Action ; Radio Apps & Calculators are high on reach & duration but low on sessions - again app usage experience needs to be improved so that frequency of visits is high.
Screen Enhancement apps are high on duration-need to work on generating reach.
Bluetooth Apps have high reach & sessions but are not used for long duration while Mobile payment apps (ngpay, bookmyshow) are used very frequently but by lesser people for short duration-need to popularise these apps & make it more user friendly.
Native apps like Call, SMS, Camera, Media Player, Gallery, Phonebook & Social networking apps are high on all three attributes- need to introduce more user friendly apps within these categories. |
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Updated in Feb'10 |
Browsing commands highest share of time spent- more than calls & messaging put together. Entertainment (comprising media player, gallery, online video sharing, games, radio, camera) as a category has a sizeable share. Infact, Symbian users spend more time on media player than messaging. |
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